(May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. New Campaign Communicates How the Joy of Driving Can Enhance Your Life. Mazda Launches All-New Advertising Campaign, "Driving Matters" At the same time, Mazda is launching a new commercial (embedded below) calledĪ Driver's Life that showcases many of its models but puts a big emphasis on the MX-5.
So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. It's supposed to solidify what 'Zoom Zoom' means to people," he said. That's what Driving Matters is supposed to address. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. The old slogan isn't necessarily understandable to some focus groups. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives.ĭriving Matters is also supposed to say something about how Mazda engineers vehicles. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. 2016 MX-5 Miata, Mazda is now changing gears with itsĪdvertising strategy in the US by launching a whole new slogan.
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